socialmedian: Switched On: Developing a sense of rumor

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Switched On: Developing a sense of rumor

Source: Engadget

Nov 07, 2009

Summary

We're proud to congratulate Ross Rubin (@rossrubin) on five years of Switched On, a column about consumer technology. Check out the first-ever Switched On right here -- we're looking forward to five more years!

Good morning, students. My name is Dr. John Fleming and I welcome you all to MKTG 503: Fictional Technology Product Development. Hopefully, you've all fulfilled the prerequisites to this class, MTG 324: New Product Development and any accredited undergraduate Government class in plausible deniability. As your professor this semester, I'd like to provide a brief overview of the material we will be covering in the emerging field of developing and marketing products that generate incredible amounts of media attention and consumer interest but do not actually exist.

Phase 1: Customer Requirements. Disciplined product development requires acute attention to addressing both stated and unstated customer needs and creating products that fulfill the promise of expectations while maximizing profitability for the organization. In our class, we will learn how to ig ...Read the full article

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