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Email Still Matters
Source: Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image
Nov 07, 2009


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Summary

Email is dead. Right. Along with Blogging, Podcasting and everything else. But how true is that statement when it comes to getting business done?



Do teens email as much as they text? Probably not. Teens have not been culturally stewed in the ways of going to an office and working on a computer. Most teens start down their technology road with a mobile device. It's also not mission critical for teens to manage, store and evaluate text messages or tweets from the day, week or month before. But, make no mistake about it, email still matters. And, it would matter to the younger generation if they actually had to manage and organize the text content they are creating.



Business is a long way away from dropping email. 



Sure, there is a real need for email to modernize even more (check out Google Wave for what email could/will look like going forward), but for my money, email is still a vital lifeline. As much as Google Reader, Twitter, Facebook and Skype provide powerful (and great) new ways to communicate, email is still a primary way to communicate and also get infor

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