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Every Second Counts: How Website Performance Impacts Shopper Behavior

Source: Get Elastic Ecommerce Blog

Nov 05, 2009

Summary

An under-performing site has serious consequences to revenue – online and across channels.

Today’s shoppers have high expectations when it comes to buying online. Websites which take too long to load can result in negative brand perception, diminished goodwill and a significant loss in overall sales. In our recent webinar Every Second Counts: How Website Performance Impacts Shopper Behavior, we explored the findings of a new study by Forrester Research on behalf of Akamai which has identified two seconds as the new threshold for acceptable web page response times.

The Impact Of Poor Performing Sites

Slow Rendering Websites Lead To Lost Online Sales

79% of dissatisfied shoppers are less likely to buy from an online site again

This is up 17% from those consumers surveyed in 2006

75% would be less likely to return to the website again

In 2006, only 64% stated they would not return

Consumers Who Make Purchases Are Particularly Concerned About Performance

Those consumers who actually purchase at online stores are more likely to cite site performance as the reason they

...Read the full article

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