Despite the fact that they are not making money many Internet home business owners refuse to quit a particular affiliate marketing program. Some affiliate marketers would rather loose money in the misguided belief that “a winner never quits”.

After all, in an industry where more than 95% of people never make any money at all, and quit before they have given themselves a realistic chance to succeed, persistence would seem to be a highly prized virtue.

And indeed, persistence is one of the keys behind real Internet affiliate marketing success. Nobody has ever made money by throwing up an affiliate website, doodling around on a traffic exchange, buying into an advertising Co-op, and sleeping in until eleven o’clock in the morning.

However, just as it is a mistake to give up on an affiliate program to easily and too early, so it is also a mistake to stubbornly stick with a flawed program in the mistaken belief that never quitting means something like never bailing out of burning aircraft.

An affiliate program is simply a means to a greater goal that you have set y