Getting repeat visitors for their websites may be most webmasters' goal, but few visitors do After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago By leaving the website and not returning, each visitor takes away the money they could spend on your website, which is devastating even if you have 1,000 people a day coming to your site If you had planned well, some of those visitors could have become customers To get customers to continue coming back and spending money on your website, you'll need them to join your mailing list
Though some argue that creating unique content is the solution, this is frequently not enough Once visitors sign up on your mailing list, however they are far more likely to be repeat visitors The sign-up process for your mailing list should be a simple opt-in for the visitor that they can subscribe to before leaving the site On your opt-in form ask for your visitor's name and email address
