I'll by flying to San Diego this weekend to speak at the PRSA 2009 International Conference next week. Lee Odden, CEO of TopRank Online Marketing and a member of the SES Advisory Board, will also be speaking at the annual Public Relations Society of America event.

Odden is speaking on Monday, November 9, at 10:15 a.m. about "Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals."

Nine out of 10 journalists, reporters and editors use search engines to do their jobs, according to a recent survey by TopRank Online Marketing. In this environment, public relations professionals must understand the ins and outs of search engine optimization (SEO).

So, Odden will help PR people find out how to choose the best key words, optimize their newsroom and press releases, build better links, and sell SEO to decision makers. Plus, he'll share "the No. 1 SEO tactic to implement today."

I'll be speaking on Tuesday, November 10, at 11:15 a.m. with Laura Sturaitis, the senior vice president, media and product services, at Bus