socialmedian: Ping Time: Value of unopened emails, maze email, etc.

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Ping Time: Value of unopened emails, maze email, etc.

Source: The Retail Email Blog

Nov 06, 2009

Summary

Our latest spin around the mediasphere turned up the following nuggets:

>>Dela Quist of Alchemy Worx talks about how unopened emails can still drive sales. >>Follow the ping

>>Anna Yeaman of StyleCampaign shares an email from the Canadian Tourism Commission that’s a sidescroller and vertical-scroller…and sidescroller and vertical-scroller… This is one of the most interesting emails I’ve seen all year. >>Follow the directions

>>MarketingSherpa has a cost-reward chart for various email activities. >>Follow the ping

>>Al Iverson of ExactTarget responds to new data showing that consumers don’t like email append. >>Follow the ping

>>Justin Premick, posting on the Email Zoo, writes about his experience signing up for Lord & Taylor emails in a store and then receiving the welcome email. >>Follow the ping

>>In Smith-Harmon’s latest Email Insider column, Darrah MacLean talks about the power of subject lines and preheaders working together in mobile environments. >>Follow the ping
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