I have only fooled with Twitter's list a bit, but I am starting to get an insight to how they could allow me to fine tune the early warning system and social hot tub that Twitter principally is for me.

Yes, I have created a handful of lists, but mostly they have only a cursory few names in them. But then, I realized that there is a subset of Twitter accounts that make sense to relegate to big static contextual buckets, and to unfollow them. I am doing that with non-individuals, like software companies, airlines, news outlets, and food wagons. Why does this make sense?

1. My interest in what they are putting in front of me is highly variable. When I am in NYC and hungry, I am interested in NYC food trucks. Otherwise, I am not. 


2. Some of these accounts generate a gazillion posts a day: they seem to lack discernment about what is truly important, and of course there is no personalization in Twitter, per se (more about that later).


3. A bunch of what comes through from many of these accounts is retweets of other people saying nice things about them. I am happy that @anairli