My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:





Choosing the right title for your book is one of the most important decisions you’ll ever make. The right title does more than just sell the book, it can launch a personal brand that creates endless opportunities while pre-selling follow-up books and a wealth of other profitable products & services.



One of best examples of this is Sarah Susanka, whose Not So Big House title launched a powerhouse personal brand that has taken her far beyond her origins as a residential architect.

Sarah Susanka and her “Not So Big” title provide a perfect model of personal branding success based on the choosing the right book title and building on its success



There are hundreds of thousands of contemporary residential architects in America, but no other residential architect has created such an enduring personal brand–or has created as impressive a series o