Incensed politicians, angry fans, boycotting retailers: What might be the biggest video game launch in history has more than its share of controversy.

But in the eye of the contentious hurricane that swirls around the upcoming launch of Call of Duty: Modern Warfare 2, developer Infinity Ward appears unfazed.

"It's very exciting," said Infinity Ward's Robert Bowling, who's title changed from community manager to "creative strategist" as the buzz began to swell for Modern Warfare 2. "I'm fully expecting it to do very well. I'm expecting good things."

And he should be. Set in modern times, the first-person shooter has already broken the record for most pre-orders, according to national retailer GameStop.

And industry analyst Anita Frazier says there's a very good chance it will break Halo 3's record for 3.3 million copies sold at launch.

"The previous best-selling Call of Duty games (across all platforms) in its launch month is a tie between (Modern Warfare) and COD World at War with 2.3 million units including those generated by PC sales at retail," said Frazi