socialmedian: Inside Word: In Defense Of Ads In Twitter

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Inside Word: In Defense Of Ads In Twitter

Source: paidContent.org

Nov 06, 2009

Summary

The Inside Word is a weekly feature that looks at compelling industry debates and discussions unfolding on the blogs of employees at digital-media companies.

Blogger: Mark Suster

Position: Partner, GRP Partners

Blog name: Both Sides Of The Table, which features startup advice

Backstory: No one knows what percentage of Tweeters (if any) would drop the service if ads started showing up in their streams, but Suster’s firm invested $500,000 last month in Ad.ly, an in-stream Twitter ad company. Ad.ly pays users, mostly celebrities, who agree to send one Tweet from an advertiser every other day for seven days to their followers.

Blog post: Suster defends the investment in a recent post, arguing that users will accept in-stream ads. “We’ve run enough campaigns to know that users have been tolerant of authentic ads,” he says. “I remember in the mid-90’s when banner advertising started. The first ads I remember were on HotWired. Users were outraged. ‘The Internet is free, you can’t make money off it! It’s for all of us.

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