socialmedian: Straw Man Argument About Enterprise 2.0 Doesn't Fly

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Straw Man Argument About Enterprise 2.0 Doesn't Fly

Source: ReadWriteWeb

Nov 06, 2009

Summary

Dennis Howlett got the attention of the Enterprise 2.0 community today, with his continued skepticism about "social" technologies and their place in the business world. Here's a quote from his post entitled Enterprise 2.0 - the non-debate:

"Why am I not surprised? I've argued for years that the notion of anything that has 'social' attached to its moniker is about as welcome as breaking wind in a spacesuit."

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Howlett does have a few points. But we feel he is making a straw man argument that the Enterprise 2.0 community is somehow involved in a big lie.

The reality is that Enterprise 2.0 applications augments our work and the technologies are having an effect on productivity and in some respects, business processes.

We spoke today with Mike Gotta, an industry analyst with the Burton Group. He puts it well. For data entry and claims processing, people use other tools. The Enterprise 2.0 offerings augment their work.

"Dennis has a point," Gotta said. "These systems are not workflow driven - we already have tools to do that. "These tools augment work. They enha

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