socialmedian: Droid Has Landed Alright -- Right On Google's Homepage [Digital Daily]

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Droid Has Landed Alright -- Right On Google's Homepage [Digital Daily]

Source: All Things Digital

Nov 06, 2009

Summary

There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.

– Google Vice President of Search Product and User Experience Marissa Mayer

Well, this is a first, I think. Google (GOOG) is promoting a consumer electronics device on its front page. Surf over to Google.com right now and you’ll find this pitch plugging Droid, Motorola’s (MOT) new Android phone: “The Droid is on sale now. Learn more.”

It’s simple and at just 42 characters it jives well with Google’s minimalist design ethic. Click on that “learn more” link and you’re taken to a mobile partners page that touts Droid’s Google-enabled search prowess. Only then are you presented with a big “Get the Verizon Droid Now” button that takes you to Verizon Wireless where you can purchase the device.

So is it an ad? Google will almost certainly argue that it is not. But clearly it’s clearly commercializing the page. Droid is a consumer product sold by another company and Google is branding it

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