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A History of the Theater Gimmicks Meant to Save Hollywood [Inventions]

Source: Valleywag

Nov 06, 2009

Summary

You may not have known you wanted it, but now you're going to get it. 3D redux is here with its biggest tentpole to date, Disney's $180 million Christmas Carol, followed shortly after by the release of James Cameron's Avatar.

The alleged benefits to the entertainment industry of 3D's latest incarnation are many, if they pan out: 3D supposedly justifies higher ticket prices, 3D projection foils pirates, 3D supposedly turns moviegoing at movie houses into an "event" again. On paper, it's a veritable Manhattan Project solution to all of showbiz's woes. The only people who stand to lose are audiences, who will be forced to dig even deeper into their wallets to shell out more for the up-to-this-point dubious advantage of seeing things float around just in front of the screen.

And there is no guarantee all this will work out. After all the hype, audiences might just decide that the cost of moviegoing has hit a tipping point and they are better off staying home or taking their kids to get messed up on malt liquor in a convenience store parking lot for a fraction the

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