Viral marketing is without a doubt one of the most appealing ways for a company to promote a new product on the Internet – it really is a win-win situation; customers do all the dirty work for you, and it costs near to nothing to market your product in front of millions of potential customers. That said, creating a successful viral campaign can be somewhat of an art, but when mastered and implemented correctly, no amount of money spent on billboard, TV, and magazine advertisements will compete.

Image from Flickr.

So why aren’t we all using viral marketing campaigns to skyrocket companies into the fortune 500? Unsurprisingly, most companies do try to launch viral marketing campaigns for their products, but give up due to a either a poor approach to viral marketing, or the lack of scalable ROI results.

Here is a list of my top viral marketing tips

• Don’t restrict sharing – you’d think that this would be obvious when trying to create a viral campaign wouldn’t you? Unfortunately, many companies still require you to enter personal data to access their sharable content