socialmedian: Nearly Half Of Consumers Would Recommend A Product On Facebook

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Nearly Half Of Consumers Would Recommend A Product On Facebook

Source: WebProNews - eBusiness News, Search News, and Business Videos

Nov 06, 2009

Summary

Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research.

The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site.

"Social networks are creating a monumental shift in how people communicate with each other and with brands," said Michael Kahn, SVP of Marketing at Performics.

"The results of this study can help marketers better understand where and how consumers interact with social media sites and what types of offers and communications engage them and motivate them to act."

The study also found the opportunity for engaging with consumers on specific social networking sites: