socialmedian: Believe In Yourself; But Believe In Trends More

Hi there. I'm Jason, one of the founders of socialmedian.

socialmedian delivers the news, filtered by your network.

We'd love to have you join in.

You can use facebook connect to sign in.

Add News Flash

User-submitted headlines for this story

Clip

Believe In Yourself; But Believe In Trends More

Source: The Bad Pitch Blog

Nov 06, 2009

Summary

We're all looking for something to take us to a better place-workwise, that is.

How do we do that? Follow trends.

When you’ve got one example, it’s a “noticeable situation.” When you’ve got two examples, it’s a fact. And when you’ve got three examples—welcome to a trend.

A trend is something that is just happening—the way ads are becoming smaller by the second (and disappearing, thank G-d); the use of tiny devices that are almost ear-sized for us to check who wants to reach us; the tendency for movies to be built around consumer products like Ben Stiller’s haircut or a particular type of Mercedes (crap slogans, wicked cars)—and that is happening in a significant enough way to portend real and widespread change.

The trends enjoyed by a few today will be experienced by many tomorrow, and virtually all next week. And a PR person that wants to excel needs to be a great, not good, trendspotter who can separate the wheat from the chaff, distinguish today’s passing fancy or fading passion from tomorrow’s hot new item du jour.

In lots of businesses — media, entertainment ...Read the full article

Comments (0)

Add Your Comment