Wow! we did not anticipate that our distribution graph would generate such a huge echo on the media and blogosphere - from ReadWriteWeb to PCWorld. We felt compelled to follow up with some thoughts.

We'd like to bring some clarity on the confusion that our data has spread over many blog readers out there

• The 80%/20% rule is pretty universal to start with, and it’s no surprise to find it here again


• 80% does NOT correspond to the number of apps that are not downloaded, but rather corresponds to the number of apps either not downloaded nor kept on the iPhone (eg i download something and uninstalled it). The difference is important (although we suspect not huge in %)


• It does not mean 80% of the apps are Crapps (self expression), or unused (we don t measure usage) it means that most of the apps are not found. 


• Does that mean you can't make a buck by being in the long tail? No. For example we have discovered that with the right pricing some apps with a few thousands install can make some very nice money. It depends what your ambition is, and how useful your app is


• Bec