socialmedian: Why Social Media Is Vital to Corporate Social Responsibility

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Why Social Media Is Vital to Corporate Social Responsibility

Source: Mashable!

Nov 06, 2009

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Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for “That Morning Show” on E! Entertainment. She is @MelissaRowley on Twitter and blogs at melissajunrowley.com.

A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action. As this transition takes hold, companies are evolving from their reactive states, and moving toward more pro-active approaches. Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens.

Corporate Social Responsibility

Until recently, corporate social responsibility among businesses has revolved around risk mitigation and self-regulation. Instilled to make sure companies would abide by the law and perform ethically, CSR has focused predominantly on issues of overtime in factories and sexual harassment.

Today, CSR function

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