One of my favorite pastimes (not that I have that kind of time- really) is looking at stock promotional websites. In this post, I am not going to mention any names but… I am going to tell you how it is. Let’s get started…
Almost all Stock Promoter Sites are Billboards – Very few of the stock promotional sites I have seen have any sort of interaction between the site visitor and the content on the site. That is because the sites are built on static html and not on Content Management Systems (CMS). A CMS (because it is database driven) enables your visitors to communicate with you. Before too long, static sites will be a thing of the past. If your visitors cannot engage with you, they will not come back. And if all you are doing is pumping stocks at them, they will not come back either…
Stock Promotional Sites only have Client News Releases as Content- What is content anyhow? Content in this case is information that is updated regularly on a web site. In the case of most promoter sites, this content is static and there is no way for the site visitor or user to “s