Nikki Pilkington is one the founders of nikkipilkington.com. She has consistently managed to position herself as a leader in her field and is a major name in the world of Internet Marketing. Renowned across Europe for her innovative, experienced team of Internet Marketing experts primarily working with SMEs, she’s made her name by delivering results. Nikki was responsible for helping me start my social media journey through her ‘tweetmentor’ programme.
1. At what point did you decide the career path you’ve chosen and what drew you to it?
As a 21 year old single parent I needed a career not a job and the Internet seemed the obvious choice at the time. While Internet Marketing was in it’s very early stages in 1994, it became clear that it would become the way forward for companies with websites, so that’s where I focused my time. Before Google, before Social media and before it got so crowded