The appearance and usability of certain interface elements and functionality are crucial to the success any websites in today’s market.
Studies have demonstrated that even a split-second delay in thinking on the user’s part will weaken their perception and interest in a website and ultimately lower the website’s conversion rate.
In certain niches and industries, having UI elements that are not obvious in their use may be perfectly acceptable. The blogging and web development industry are perfect examples.
But when we design user interfaces for non-tech-savvy audiences—which is usually the case with client work—we have to ensure that certain UI elements do not stray too far from what users are accustomed to.
This article discusses some best practices and usability traits of six user interface elements and the conventions for each, so that developers can create user experiences that are both beautiful and simple.
1. Appearance of the Search Box
On large information-rich or product-heavy websites, search is king. Users here generally forgo conventional navigation bars