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Gary V’s Social-Media Rules

Source: Wall Street Journal

Nov 06, 2009

Summary

Gary Vaynerchuk’s new self-help book “Crush It!” is a national best-seller, with 95,000 copies in print after seven printings.

HarperStudio
Gary Vaynerchuk

The book, which explains how to transform personal passion into a successful business using the free tools of the Internet, is No. 6 on the Wall Street Journal business best-seller list.

And yes, he practices what he preaches. Mr. Vaynerchuk has 851,000 followers on Twitter and 33,000 fans on Facebook. “Crush It!” is published by HarperStudio, an imprint of News Corp.’s HarperCollins Publishers. News Corp. also publishes The Wall Street Journal.

Gary V’s Five Commandments of Social Networking

1. Treat it like a cocktail party.

You have to get involved in different conversations. We don’t start selling the minute we meet people. It’s not a coupon outlet. It’s a real opportunity to connect with consumers.

HarperCollins

2. Don’t draw lines in the sand.

Way too many business people say Twitter is stupid. Any product like Facebook is something you need to pay attention to in the business world. Some peop

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