In our second post on the topic of online reputation, we have an article from Lyndi Lawson from Quirk who outlines 5 Tips for Online Reputation Management.
“1). When a girl grows up in a small town, all it takes is some illicit hanky-panky in the back of a first-team rugby jock’s step-mom’s car to get her a not-so-nice label that will be muttered about on the school corridors, for at least 7.5 minutes. In many ways, your online reputation is just as fragile. The World Wide Web is just like a small town, filled with big mouths; the only difference is that it’s a small town with a long memory. More importantly, Web gossip doesn’t go away organically, and unless action is taken immediately, it will go viral. Not only will the rest of the rugby team be talking about your indiscretion; even the library nerds (read: lesser brands in competition with yours) will be giggling behind their hands. The bottom line: understand the importance of your online reputation.
