Dolf Robertus - Billboard Living (Copyright: Astrid Zuidema) (click-2-enlarge)

Last weekend I visited a friend of me, David Derksen, at the Dutch Design Week in Eindhoven. He has graduated from the Design Academy with an amazingly fragile copper cabinet, that is meant to store things that are dear to you. The design by David Derksen was exhibited at the academy and at the Eindhoven Design House. A couple of his cabinets have already been sold. 

At the Graduation Show of the Design Academy I came across another project that I would like to discuss here. The project is ‘Billboard Living’ by Dolf Robertus and it is more like a strategy than an actual design. Robertus proposes to turn big corporate logo’s in the city into housing. “The people living in [the logo’s] bring the advertising to life, and take care of maintenance”, the designer writes: “In return, for little or nothing they get a unique place to live. Billboard Living combines the ultimate in commerce with affordable housing.”

As Dolf Robertus sees it, the logo’s could be animated by their inhabitants du