Drip marketing is a form of marketing approach that uses promotional messages sent through emails to subscribers and sales lead for a given period of time The sending of email messages is called drips in business parlance hence the name of this form of marketing it came from the agricultural practice of dripping water on plants to nurture them for a long period of time the concept uses email marketing software and has been found effective by many who have tried using it Through it, you are cultivating your client base and future customers by keeping them aware of your existence, and of the product or service that you are marketing to them This creates a continuous perception of your product or service which embeds it in the clients' consciousness
Drip marketing is very effective for potential clients who are in the process of searching for the right kind of product or service The first impression that your marketing gives them often becomes their choice when they finally decide to buy But to have this effect, your marketing camp ...Read the full article