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Should You Bid All Brand Keywords To The First Position?
Source: Search Engine Land
Nov 06, 2009


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Summary
A common way of managing a brand in paid search results is to bid all brand terms to the first position. While this strategy may seem correct from a brand management standpoint, it misses out on many of the nuances of search engine marketing(SEM). For one, many brand campaigns contain over a 1,000 brand variations, [...]

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