socialmedian: UBM Will Cut Magazines To Expand Multimedia B2B

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UBM Will Cut Magazines To Expand Multimedia B2B

Source: paidContent.org

Nov 06, 2009

Summary

David Levin’s United Business Media (LSE: UBM) is planning to reduce the number of print titles it publishes as part of plans that will make magazines merely a “complementary” part of an expanded multimedia B2B strategy.

In an interim management statement for the year to October, the company says that, in the medium term, “many, but not all,” of its markets will continue to support magazines as part of an integrated content plan and, accordingly, UBM is “managing our portfolio towards a smaller set of market-leading, commercially sustainable titles.”

But don’t expect the web to pick up too much slack. UBM’s online advertising revenue has “yet to show any improvement in aggregate”, meaning it’s either down or stable year-on-year, and the company admits “continued pressure on banner advertising models in general”. But there is increased interest from online marketers for some of its products.

UBM’s online data and services division made £126.6 million in the first half, but since then the downturn has badly affe

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