Dan Siroker is the founder of kid’s learning games site CarrotSticks.com. Before that, he was involved with the Obama campaign as deputy new media director; prior to that, Dan was a product manager for Google Chrome.




This email interview was made possible with the friendly help of the Search Engine Strategies Chicago conference (December 7-11 this year), where Dan Siroker – as well as Jeff Jarvis, author of What Would Google Do – are keynote speakers. [Thanks Byron!]

Can you explain your role at CarrotSticks.com?

CarrotSticks is an online multiplayer game where kids practice math through real-time social competition with their peers. Our mission at CarrotSticks is to provide parents with solutions to make learning a more exciting and interactive experience for their children. Research shows that peers have a tremendous influence on a child’s attitudes towards learning. We want to harness this influence in a positive way by using technology to make learning social. My role at CarrotSticks has two aspects to it: customer development and product development.