socialmedian: Which Work Better For Marketing Viral Videos or Viral Games

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Which Work Better For Marketing Viral Videos or Viral Games

Submitted by Motown Terri from blog

Nov 06, 2009

Summary

Author : Simon Walklate

Viral marketing has become synonymous with often funny or controversial online videos Due to over saturation, achieving good results with commercial viral videos however is becoming more and more difficult Viral games on the other hand are far from the saturation point, and with video games being a massively growing market, they're doing better than ever, here's why:

Viral game seeding is easier and provides more consistent results

There are many online games portals and community sites that will feature and actively promote your game for free It's relatively easy to get a game on the front page of a few high traffic games portals, potentially getting your game in front of millions worldwide, but try doing that with YouTube, or one of the other main video sharing sites Over saturation on the video sharing sites has meant that it's virtually impossible to make your video stand out from the vast number competing for your audience's attention

Viewing figures are higher for viral games

Because it's much easier to effectively seed a viral g ...Read the full article

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