Google’s gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged… relevant backlinks from legitimate, authoritative sites. On page Search Engine Optimization and lots of great content may get your site indexed for specific keywords, but quality backlinks will drive up its rank.

Since backlinks have become a known commodity, many linking scams and services continue to pop up all over the web. Don’t be persuaded in spending the money for these services. Not only will you not improve your ranking, you may be putting your websites at great risk of being dropped from search engine indexes.

Here is a quick list of some of the types of links you DON’T want pointing at your website. This list is not to be confused with links that simply to not pass value such as links with the rel=”nofollow” attribute.

1. Don’t get links from sites that blatantly sell text links.


2. Don’t buy into link farms. You may have run across a deal like, ge