socialmedian: Before you can truly talk about Change Management, you have to focus on achieving clear vision

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Before you can truly talk about Change Management, you have to focus on achieving clear vision

Submitted by Thejeffbrown from Google Reader

Nov 06, 2009

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I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of topics for me to write about. I am seriously considering devoting one or two posts per week to either giving your brilliant opinions more exposure and/or answering your questions. And in that vein, why not start today, right now?

Here’s an astute question from Sonny Gill: in regards to characteristic n.8 in my post about “Becoming P2P: Principal characteristics of the new social business“:

Company/organizational culture is something I love getting into and am still learning a lot about.

One point of interest that intrigues me – and what you mentioned – is empowering your employees. Giving them not only the tools and structure to succeed, but empowerment and reinforcement from internal leaders – the attitude that not only spreads throughout the company but outside of the office also (as we all know, work/life intermingle so much). I say it’s intriguing because it’s such an integral part in making this culture change and a P2P business a success.

The biggest thing t

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Comments (1)

Thejeffbrown,

Nov 06, 2009

This post outlines exactly what's ahead for me and my team as we attempt to influence our execs and the culture of our organization moving forward.