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The Associated Press Offers Platform To Publishers For Building Mobile Apps

Source: paidContent.org

Nov 06, 2009

Summary

The Associated Press said today it will start helping publishers build mobile apps for a wide variety for platforms, including Android, BlackBerry, iPhone, Nokia (NYSE: NOK), Palm (NSDQ: PALM) Pre and Windows Mobile. The white-label solution was developed by Verve Wireless, which built the AP Mobile platform. Release.

The offer is designed to be less expensive and faster for publications, which typically don’t have the resources to build their own smartphone apps. Still, it won’t come free. Verve will charge an undisclosed fee for the development and take a cut of any of the advertising revenues, a Verve spokesman said.

The announcement marks a shift in Verve’s primary business, which up until now has focused on building mobile web sites for newspapers, like the Sacramento Bee, The News & Observer and The Miami Herald. In that model, it did not collect any fees upfront and relied solely on revenue splits. AP, which is an investor in Verve, is offering the white-label service as a benefit to members. Members wi

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