by Jeff Howard

As the growth of local search continues, companies who serve large regions by remote service, warehouses, or otherwise should not feel disadvantaged from an obscure physical address. These companies can naturally optimize across a region by discovering how searches for niche areas occur within a larger region. Because so many searches are now localized a long tail of local phrases are emerging within major metropolitan areas. By drilling down for the names of towns, neighborhoods, municipalities, counties, and zip codes that receive search volume businesses serving larger regions can take the long tail approach to incremental increases in local search traffic.

Take for example Jacksonville FL, the largest city in the U.S. by definition of land area. Jacksonville has many micro regions and some very far apart from one another. Considering its likely people in such a large region may search not just by "Jacksonville," but more so by their immediate area, for a business operating across Jacksonville the greater number of long tail localized sea