Whether you manage social media programs or a corporate blog, next time you attend an industry conference, approach it like a content creator and you will actually get more out of the conference or tradeshow. Many others will be networking, exchanging business cards, and looking for new business, but you will be more engaged in the industry event if you focus on content creation. This will also start to position yourself and your company as industry thought leaders.

Thinking like a content creator is changing your focus to gathering and distilling information. Here are 5 things you can do to think like a content creator. These ideas assume you have a simple video camera like a Flip Cam or Kodak Zi8, but you can always interact with people by taking notes. It just might not capture the flavor of the person’s words.

1. Meet the Keynote Speaker and do a short video interview

The easiest way to conduct a short video interview is to prepare three high level questions which you can ask and showcase the speaker. It is more important to share their words, rather than p