socialmedian: Tendril to release “eco-warrior” game, connecting conservation to virtual rewards

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Tendril to release “eco-warrior” game, connecting conservation to virtual rewards

Source: VentureBeat

Nov 05, 2009

Summary

Tendril CEO Adrian Tuck sent ripples through the audience at GreenTech Media’s “Networked Grid” conference yesterday, letting slip that the home energy monitoring company is partnering with a well-known game maker to produce a new title that connects real-life conservation to in-game rewards.

While he wouldn’t reveal the name of the “major computer game” company Tendril is working with, Tuck said the main character will be an “eco-warrior” who gains strength in the game as you, the player, reduce energy use in your surrounding home network. The game maker is based in California, but is a subsidiary of a non-American company, he told reporters following the panel.

Tuck said he could already envision game players going to extremes, sitting in their darkened homes with the only power going to their TVs and PlayStations.

The game might seem like an aberration for Tendril, which has made a solid name for itself in the home energy monitoring space. The company offers the TREE system, which gauges how much energy is being used and where it is going within a household.

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