E-commerce professionals tend to obsess about conversion rates and how to optimise them. Why? Because a tiny increase in conversion rates can generate millions in additional sales for large retailers, so it’s obviously worth throwing resources at ongoing optimisation strategies.

A lot of the basics are obvious. Selling online is about being relevant, removing distractions, and having a clear proposition. It’s about having a competitive price and a trustworthy brand. By testing and experimenting these things you can boost conversion rates.

What else is there? Well, I’ve compiled an A-to-Z of conversion rate optimisation for your viewing pleasure, along with a bunch of links to further reading. Hopefully this will help you to boost sales at your firm.

A is for Accessibility

This one is simple and rather obvious. If 10% of the market cannot access your landing page because your website is inaccessible then why not make some improvements, and increase your potential market by 10%? There is no such thing as ‘the wrong browser’. Inaccessible sites always lose sales. 

B