socialmedian: Playboy CEO: TV Biz Is Changed 'For Good'; Focused On Licensing, Gaming And Mobile

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Playboy CEO: TV Biz Is Changed 'For Good'; Focused On Licensing, Gaming And Mobile

Source: paidContent.org

Nov 05, 2009

Summary

[In progress] Layoffs, an executive team reorg and other cost-cutting helped Playboy (NYSE: PLA) narrow its Q3 losses—but the company’s media businesses still aren’t fully turned around. So that means more layoffs. CEO Scott Flanders said the company had to reduce overhead expenses in “support and corporate”—though he hinted that Playboy might actually be adding to its “creative teams,” since the content they produce is what would ultimately add to the bottom line.

But Flanders admitted that online porn sites had “probably changed [Playboy’s] TV business for good.” So the company is still pinning most of its hopes for growth on international licensing: clothing, fragrances and flashy entertainment complexes. Flanders and new President Alex Vaickus talked up Playboy’s fragrance deal with Coty, saying that the new colognes it launched (complete with an expensive TV campaign) had become “market leaders” in Italy and and Germany. But Playboy thinks it can make more money on licensing in the U.S., too—including t

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