socialmedian: Honk: Car Shopping With a Social Twist

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Source: Mashable!

Nov 05, 2009

Summary

Even in the age of the Internet, shopping for cars can be a chore. There are so many different models to choose from that comparing reviews for current models, past models, looking at stuff like fuel efficiency and maintenance costs can be confusing, and that can happen before you ever even visit a showroom.

Because most of us enlist advice from friends on their experiences when shopping for cars, it makes sense to bring social networking into the car rating and car buying process. That’s what Honk, which bills itself as a social platform for car shoppers, aims to do.

Not Another Social Network

Honk makes it clear that they don’t want to be another social network. Instead, they want to leverage the existing social networks, like Facebook and MySpace for organized opinion gathering. By using apps for both platforms (the first Facebook app, “Cars I’ve Owned” goes live next week), users can tap into opinions from their friends and family members on the social networks they already use.

Even when you sign up to Honk, you can use Facebook Connect, which is nice for t

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