Do you think that this is a Blog about technology? Others have said it's about New Media. Some have even suggested that it's about what's happening right now in the world of Social Media. The truth is that this Blog is about marketing.

It's about how your business connects in a world where everybody is connected. It's also about how your messages are created and spread. We no longer have the luxury of communicating to consumers as we see fit (mostly through the muscle of mass media), because now there are many online channels where thousands (actually millions... actually billions) of people are connected (and chatting) about your business or the industry you serve.

In fact, if you take a quick look over at Facebook's latest statistics, it is claiming that it has more than 300 million active users where more than 50% of those active users log on every single day to the online social network.

If that doesn't make your jaw drop, Facebook's fastest growing demographic is people 35 and older. In July of this year, it was announced that there are more grandparents o