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How The New York Times, Others Are Experimenting with Augmented Reality

Submitted by Adamsherk from Google Reader

Nov 04, 2009

Summary

Journalists and publishers are exploring ways to use the emerging technology known as Augmented Reality in their work.

Augmented Reality, or AR, is "layering digital information onto the physical world," in the words of New York Times Creative Technologist Michael Young. The most common AR apps today live on "smart" handheld devices like the iPhone or ones using Google's Android platform.

Someone will, say, point their smartphone's camera toward a big office building and see what restaurants and shops are available in the lobby, or point down a street to see what subway stations are available in that direction and how far away they are. The apps rely on the phones' built-in GPS locators and compasses, as well as their ability to layer graphics and text onto what the camera is showing on the devices' screens, while receiving data that changes and updates the graphics.

Young and his team of technologists at the Times have been looking into AR to help with such location-based journalism as restaurant reviews (point your phone at the restaurant and get its details a ...Read the full article

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