Earlier this week, Ektron Inc. announced the release of Ektron CMS400.NET version 8.0. Version 8.0 builds on Ektron’s social software and enterprise Web content management to allow for the creation of sites that today’s web users expect. Version 8.0 includes the new eMarketing Suite, complete with the analytics, multivariate testing, drag and drop page assembly, ecommerce and enhanced site management tools that marketing teams can use to drive measurable business results.
CMS400.NET’s enterprise Web content management platform has always been about giving marketing teams the ability to manage the Web experience. The new eMarketing Suite brings an additional set of tools to grow a brand’s global message and online presence. In addition to building dynamic, engaging Web sites and communities, marketing teams now have the ability to rapidly assemble campaigns, comparing multiple variations of content, layout and design with multivariate testing. Leveraging rapid drag and drop page assembly and multivariate testing enables marketers to maximize business results ef