It looks like Google is making more small changes to how its displays local search results — but these are small changes that might have a big impact on both local businesses and the users searching for them.
Missing Phone Numbers in 7-Pack
On a number of searches I’ve done, it appears that Google has pulled phone numbers from the 7-pack display. Here’s a screenshot of an old search from Bradford PA restaurants that I’m borrowing from Mike Blumenthal for the sake of comparison:
And here’s a screenshot of that same search conducted just now. Notice that the phone number of each restaurant is gone.
It’s certainly a cleaner look for the 7-pack, but it adds another step in the process of search-find-contact. Phone calls are the lifeblood of most local businesses, and it’s now harder to find local phone numbers on Google.com searches. That’s bad both for the businesses and the customers who want to contact them.
Google asks “Is this accurate?”
The other change I’m seeing is to individual local OneBox listings. (What are we calling these? Authoritative OneBox?) Not only