Netflix's "Watch Instantly" streaming video usage is surging, according to new research by One Touch Intelligence, in association with The Praxi Group. The firms surveyed a qualified online panel of 1,000 Netflix subscribers in October. I've been eagerly following the Netflix's streaming initiative and this is the first research I've seen which reveals Netflix subscribers' Watch Instantly usage patterns. I'm pleased to offer the top-line results and analysis as a complimentary download.

Click here to download the research

The research confirms that Watch Instantly ("WI") enjoys broad support, with 62% of respondents (extrapolated to approximately 6.9 million of Netflix's 11.1 million subscribers) reporting that they have used WI since it was introduced and 54% (extrapolated to approximately 6 million subs) saying that they use it to watch at least 1 movie or TV show per month. Netflix itself has only disclosed (on its recent Q3 '09 earnings call) that 42% of its subscribers streamed at least 15 minutes of a TV show or movie during the 3rd quarter.

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