socialmedian: More Ways for Google to Embed Themselves in Your Conversion Stream

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More Ways for Google to Embed Themselves in Your Conversion Stream

Source: SEO Book

Nov 05, 2009

Summary

The Free Credit Report ads have caused such user confusion in the marketplace that the government has felt the need to create a spoof site with $100,000 worth of amateur video to mock Free Credit Report.com. And yet even if you search for the official website [Annual Credit Report] to this very day Google is cashing in showing 3 PPC ads ABOVE the organic search results for that NAVIGATIONAL search query...sorta like how they were cashing in on eBay's brand recently.

For [Annual Credit Report] the government has stepped in and said what is right for the consumer. But the Google AdWords team has different ideas. "Increasing user choice" means the official site at best ranks #4.

It doesn't matter if you are a white knight SEO. This free credit report link doesn't matter if Google is going to put scammy AdWords ads at the top of the search results where most searchers think those are the most important results.

Google is cashing in on searcher ignorance and misplaced trust, at least while they can - just like other scammers pushing reverse billing fraud would do.

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