David Gwozdz CEO Mojiva

It was a great pleasure to speak with Dave Gwozdz the CEO of Mojiva about the new application mobile advertising  service mOcean. I had written about it before and was confused about  what it meant for Mojiva and why a start-up was diversifying its brand.

So, that was my first question:

Bena:  David, you have Mojiva and a white label platform why a new brand mOcean. Won’t that just confuse the market?

David:  Hi Bena. We don’t have Mojiva and a white label platform we have Mojiva and now we have mOcean. Mojiva is our excellent marketplace where we can offer a wealth of strong services to brands and agencies. But what we found as we are growing so fast is that what is needed in the application promotion phase is different to what we offer on Mojiva. Mojiva will be a customer of mOcean and the new business will target core developers.

Bena:  OK. So is mOcean like a Tapjoy?

David:  It’s a new market and there is a lot of innovation. We feel with mOcean that we are not just like other competitors but we are developing for the needs of our client