socialmedian: Leaked AT&T Memo Outlines Spin Tactics Regarding Verizon Lawsuit [Internal Memos]

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Leaked AT&T Memo Outlines Spin Tactics Regarding Verizon Lawsuit [Internal Memos]

Source: Gizmodo

Nov 05, 2009

Summary

I'll admit that I got a slight chuckle out of this particular memo sent to AT&T employees today. It explains that the company has in fact filed a lawsuit against Verizon for the rather hilarious "There's a Map for That" ad campaign and proceeds to instruct employees to use any inquiries as a chance to talk about AT&T's great qualities:

Channels: COR, DMDR, LD, and NR Internal
Roles: Reps & Above
Markets: All
Contact: Your Manager

AT&T filed a lawsuit on November 4, 2009 against Verizon's "There's a Map for That" advertising campaign. Independent research shows that the maps in the advertisements mislead consumers into believing that we do not offer any wireless service in the vast majority of the country. In fact, AT&T's 2.5G EDGE network covers 1.75 million square miles of the United States, reaching some 296 million people, roughly the same number reached by Verizon's network. This network supports popular services like e-mail, surfing the Web, texting, and voice calling, including the activities shown in the Verizon TV advertisements. In addition, our 3G

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