socialmedian: Introducing Google Commerce Search: Finding holiday gifts faster

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Introducing Google Commerce Search: Finding holiday gifts faster

Source: Official Google Blog

Nov 05, 2009

Summary

The holiday season is right around the corner, so online retailers are gearing up for spikes in traffic. When people go to shop online, search is big part of finding the right product, whether they're looking for a gift or just something for themselves. Today we're aiming to make e-commerce searching as easy as using Google.com with a new enterprise product, Google Commerce Search.

Search quality is a big factor in changing visitors to buyers online, and in making customers happy too. Visitors spend an average of just eight seconds before deciding whether or not to remain on a websiteMarketingSherpa , so having a good search tool is important for turning visitors into buyers. Google Commerce Search is hosted by and uses Google search technology to make online retail searching both fast and customizable — visitors to your online store can sort by category, price, brand or any other attribute. E-store administrators can highlight special products or connect related ones so searching is easier for their customers. Google Commerce Search includes a built-in spell ...Read the full article

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