socialmedian: Google offers search tools for the Amazon.coms of the world

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Google offers search tools for the Amazon.coms of the world

Source: VentureBeat

Nov 05, 2009

Summary

Google is taking the next step in offering its search technology to businesses with a new product called Google Commerce Search. It’s basically Google search for web retailers.

In the same way that Google is taking on traditional enterprise search companies with the Google Search Appliance (for searching within your company’s files) and Google Site Search (for searching your website), it now wants to replace the older solutions used by web retailers, said Nitin Mangtani, the company’s lead product manager for enterprise search. Retailers just feed Google their catalogs, and the company handles the search experience.

In addition to Google’s general search expertise, Commerce Search includes a number of features that make it particularly well-suited to online retail, Mangtani said, such as spell checking and synonym suggestions. It also allows merchants to customize the experience to their needs, not just with a nice-looking search interface, but also for example by making sure a particular product always shows up at the top of the results. Commerce Search integ

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