socialmedian: Leaked AT&T Memo: If Anyone Asks About The Verizon Lawsuit, Just Tell Them We’re Awesome

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Leaked AT&T Memo: If Anyone Asks About The Verizon Lawsuit, Just Tell Them We’re Awesome

Source: Crunch Gear

Nov 05, 2009

Summary

Needless to say, AT&T's none too happy about Verizon's "Theres a Map for That" campaign. AT&T first complained about the ads back in October, saying they were misleading. Verizon responded by adding a few extra words and an itsy bitsy disclaimer - but that wasn't enough for AT&T. Early this morning, AT&T filed a false advertising suit against Big Red, presumably in an effort to get the ads off the air as soon as possible.

This afternoon, AT&T sent out an internal memo regarding the lawsuit, and we've obtained a copy.